Every playbook on Webinar University, grouped by the stage of the webinar it helps with. Start with strategy if you are planning your first B2B webinar, or jump to the stage you are stuck on. New playbooks show up here as soon as they’re published.
Hosting & Delivery
23 playbooks →Choosing where your B2B webinar runs: Zoom, Teams and dedicated webinar platforms compared for registration, engagement and data.
Demio Alternatives 2026: 10 Options for B2B Webinars
Demio alternatives for B2B teams, October 2026: Livestorm, Zoom, BigMarker, ON24, WebinarJam, EasyWebinar, ClickMeeting and GoTo compared on price and CRM.
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Riverside Alternatives 2026: 9 Options for B2B Teams
Riverside alternatives as of October 2026: StreamYard, Restream, Demio, Livestorm, BigMarker, Zoom Webinars and podcast recorders, with prices and limits.
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Livestorm vs Zoom (2026): Pricing, Limits and CRM Compared
Livestorm vs Zoom Webinars for B2B teams, October 2026: per-attendee credits vs license tiers, costs at four program sizes, browser joining, CRM and refunds.
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StreamYard vs Restream 2026: Prices, Limits and Webinars
StreamYard vs Restream as of October 2026: monthly and annual prices for every plan, destinations, recording limits, webinars and the individual-use rule.
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Riverside vs StreamYard 2026: Webinars, Recording, Pricing
Riverside vs StreamYard for B2B teams, October 2026: local recording, separate tracks, streaming, webinar limits, every plan price and StreamYard seat rules.
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EasyWebinar Pricing 2026: Plans, Limits and Overage Fees
EasyWebinar pricing as of October 2026: plans from $36 to $291 a month billed annually, attendee limits, overage fees, no-refund terms and how it compares.
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ClickMeeting Pricing 2026: Plans, Tiers and Free Trial
ClickMeeting pricing as of October 2026: Live from $37/mo and Automated from $48/mo billed yearly, every attendee tier, free trial, VAT, CRMs and add-ons.
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Restream Pricing 2026: Every Plan, Add-On and Limit
Restream pricing as of October 2026: free plan, Standard $19/mo, Professional $49, Business $239, annual prices, plus Webinars and Upload & Stream add-ons.
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WebinarJam Pricing 2026: Plans, Limits and EverWebinar Cost
WebinarJam pricing as of October 2026: plans from $39 to $379 a month billed annually, attendee and host limits, trial and refund terms, and EverWebinar costs.
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Riverside Pricing 2026: Pro, Grow, Webinar and Business
Riverside pricing as of October 2026: Pro $24, Grow $34 and Webinar $79 a month billed yearly, plus webinar limits, billing rules and how it compares.
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Simulive Webinar: How It Works and Which Platforms Run It
A simulive webinar plays a recording at a set time while your team runs chat and Q&A. How to run one honestly and which platforms support it in October 2026.
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Evergreen Webinar Platforms Compared: 7 Tools for 2026
Evergreen webinar platforms compared as of October 2026: prices from $48 a month, just-in-time and recurring schedules, and timed chat and polls by tool.
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Microsoft Teams Webinar: Setup, Licenses and Limits (2026)
How to set up a Microsoft Teams webinar as of October 2026: which licenses include it, the 1,000-attendee limit, registration, and when to switch tools.
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Zoom Events vs Zoom Webinars: Which One Do You Need?
Zoom Events vs Zoom Webinars as of October 2026: Webinars from $89/mo for 300 attendees, Events from $149/mo, and what the hub, tickets and tracks add.
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ON24 Alternatives in 2026: 8 Platforms With Real Prices
ON24 alternatives compared for October 2026: Livestorm, Demio, BigMarker, WebinarJam, Zoom, GoTo, Airmeet and Goldcast by price, attendees and CRM sync.
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BigMarker Pricing 2026: Plans, Features and Real Costs
BigMarker is quote-only. What Basic, Enterprise and Enterprise+ include, the limits that add cost, and what buyers pay according to Vendr ($9,690 median).
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Livestorm Pricing 2026: How Attendee Credits Work
Livestorm Pro costs $1,200 a year for 400 attendee credits in US dollars. What a credit is, how the rate falls with volume, and why CRM sync needs Enterprise.
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Demio Pricing 2026: Starter, Growth and Premium Explained
Demio pricing starts at $45/mo billed yearly. Starter, Growth and Premium prices by room size, and which plan unlocks on-demand, custom fields and CRM sync.
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ON24 Pricing in 2026: Packages and What Buyers Pay
ON24 doesn't publish prices. Its 3 packages, what buyers pay according to Vendr ($39,350 median a year) and how it compares with platforms that list prices.
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GoToWebinar Pricing 2026: Reach, Elevate and Complete
GoToWebinar pricing as of October 2026: Reach $59/mo for 500 participants, Elevate $103/mo for 1,000 (billed annually), and which features start where.
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Zoom Webinar Pricing 2026: Every Plan and Attendee Tier
Zoom webinar pricing as of October 2026: Webinars from $89/mo for 300 attendees, Webinars Plus from $99/mo, every attendee tier, and what simulive needs.
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StreamYard Pricing 2026: Free, Core, Advanced and Business
StreamYard pricing as of October 2026: Free, Core at $35.99/mo, Advanced at $68.99/mo and Business at $249/mo billed yearly. Which plan has On-Air webinars.
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Zoom vs Teams vs Webinar Platforms: A B2B Buyer’s Guide
Zoom vs Teams vs dedicated webinar platforms, a vendor-neutral B2B comparison covering real costs, CRM data, and which to pick for pipeline.
Read the playbook →Webinar Strategy
11 playbooks →B2B webinar strategy: live vs. evergreen, ABM webinar plays, formats beyond the slide deck, sponsorship pricing, cost per lead and proving ROI.
How to Host a Webinar: Step-by-Step Guide for B2B Teams
How to host a webinar step by step: topic, format, platform, date, registration, promotion, reminders, rehearsal, going live, follow-up and free plan limits.
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Webinar Best Practices: B2B Checklist from Topic to Pipeline
Webinar best practices for B2B: a phase-by-phase checklist from topic and promotion to rehearsal, follow-up, sales handoff, lead scoring and ROI reporting.
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AMA and Workshop Webinars: When to Ditch the Slide Deck
The AMA webinar format and workshop-style sessions, run properly: question harvesting, seeded openers, do-it-with-me exercises, and when slides still win.
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How to Price Webinar Sponsorships: Rate Cards and a Method
How to price a webinar sponsorship: eight rate cards published as of October 2026, from $1,000 to $19,950, plus a cost-per-lead method and a lead guarantee.
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What a B2B Webinar Really Costs (And Cost Per Lead Math)
What a B2B webinar really costs as of October 2026: platform prices from vendor pages, how to cost people's time, and cost per lead math with a worked example.
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How to Prove Webinar ROI to Your CFO (Pipeline Math)
How to measure webinar ROI with math a CFO accepts: pipeline created vs influenced, weighted revenue estimates, and the CRM sync that makes it real.
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ABM Webinars: 1:Many, 1:Few, and 1:1 Plays That Work
A practical ABM webinar strategy: 1:many, 1:few, and 1:1 plays mapped to real account tiers, plus how engagement feeds scoring and same-day sales alerts.
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Live vs Evergreen Webinars: Which Fits Your B2B Funnel?
Live vs automated webinars for B2B: show-up benchmarks, a decision matrix by funnel stage and deal size, and when to switch from live to evergreen delivery.
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Panel vs Solo Webinars: Which Format Fits Your B2B Goal
Panel vs single speaker webinar: the engagement case, cost-per-MQL math and a five-minute decision framework by goal, from 1,000+ B2B webinars.
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The Co-Hosted Webinar Playbook: Splitting Leads Fairly
Co-hosted webinar best practices from 1,000+ B2B events: the one-page lead-sharing agreement, data ownership rules, and a 50/50 promotion scorecard.
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Pick a B2B Webinar Topic People Actually Register For
Registration is decided by the topic before anyone sees your speakers. Three qualifying questions, four data sources, title patterns, and $50 tests for B2B webinar topics.
Read the playbook →Conversion & Follow-up
8 playbooks →Turn B2B webinar attendees into pipeline: live CTAs, the sales handoff, lead scoring, replay funnels, repurposing and conversion benchmarks.
Webinar Feedback Survey: Question Bank, Timing and Follow-Up
Build a webinar feedback survey people finish: when to ask, how many questions, a copy-ready question bank, and how to route buying-intent answers to sales.
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Webinar CTAs That Book Demos While You’re Still Live
Real webinar call to action examples that book demos during the live session, CTA timing, six scripts, live-only offers, and chat links that convert.
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The Webinar-to-Sales Handoff: Route MQLs in 5 Minutes
The webinar sales handoff, step by step: route hot MQLs to a named rep in five minutes, build a handoff packet sales will use, and set an SLA that sticks.
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Webinar Conversion Rates: Benchmarks and How to Measure
Webinar conversion rates from registrant to pipeline: published attendance benchmarks from ON24, Livestorm and Goldcast, and how to baseline MQL and pipeline.
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The 72-Hour Replay Window: An On-Demand Webinar Funnel
A field-tested webinar replay strategy: send the replay email within 24 hours, run a 72-hour urgency window, then a gated on-demand page keeps leads coming.
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Turn One Webinar Into 15 Assets: A Repurposing System
Repurpose webinar content into 15 assets in 48 hours, clips, a blog post, emails, and a podcast, with the timestamp-tagging system from 1,000+ B2B webinars.
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A Simple Webinar Lead Scoring Model (With Point Values)
A webinar lead scoring model with exact point values, attendance 15–25 points, engagement stacks to 60, replay rules, and an MQL threshold that holds up.
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Turn One Webinar into a Month of Pipeline: The Follow-Up Playbook
Pipeline gets built after the room closes. The 24-hour rule, behavioral segments, no-show recovery, ten assets from one recording, and what to hand sales instead of the video.
Read the playbook →Promotion & Registrations
7 playbooks →Fill B2B webinar seats: promotion timelines, registration pages that convert, invitation and reminder emails, LinkedIn tactics and show-up rates.
Webinar Confirmation Email: Templates and What to Include
How to write a webinar confirmation email: what to include, add-to-calendar links and .ics files, subject lines, Gmail and CAN-SPAM rules, and 3 templates.
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Webinar Invitation Emails That Actually Get Registrations
Write a webinar invitation email that fills seats, outcome-led subject lines, a three-send invite arc, and five copy-paste templates that convert.
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Fill Webinar Seats on LinkedIn Without Paid Ads
How to promote a webinar on LinkedIn without ads: Events, direct invites, speaker-led posts, and a 3-week posting calendar from 1,000+ B2B webinars.
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What’s a Good Webinar Attendance Rate? 2026 Benchmarks
Webinar attendance benchmarks run from 33% to 60% of registrants, depending on the report. See how Livestorm, Goldcast, ON24 and Contrast measure it.
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Webinar Registration Pages That Convert: A B2B Checklist
Webinar registration page best practices from 1,000+ B2B webinars: the headline, form-field and layout changes that lift sign-ups, element by element.
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When to Start Promoting a Webinar (A 4-Week Timeline)
How far in advance should you promote a webinar? Start 3–4 weeks out, then back-weight email and ads into the final week, when ~49% of registrations land.
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The Four-Email Reminder Sequence That Protects Your Show-Up Rate
B2B show-up rates live or die in the inbox. The exact four-email reminder sequence from 1,000+ enterprise webinars, timing, subject lines, and what each send must do.
Read the playbook →Production & Tech
5 playbooks →Run B2B webinars that hold the room: run-of-show templates, speaker briefings, panel moderation, tech dry runs and engagement that stops drop-off.
The 10-Minute Rule: Webinar Engagement That Stops Drop-Off
Webinar engagement ideas that stop drop-off: the 10-minute rule, poll questions that get answered, and a minute-by-minute map for a 45-minute session.
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The 24-Hour Webinar Tech Check (Dry Run Checklist)
The webinar dry run checklist we use before every live event: full-platform rehearsal 24 hours out, audio and internet checks, and a speaker failure drill.
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How to Moderate a Webinar Panel Without Losing the Room
Learn how to moderate a webinar panel from a producer of 1,000+ B2B webinars, prep call agenda, 90-second answers, rambler control, and strong closes.
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How to Brief a Guest Speaker So They Don’t Wing It
Webinar speaker preparation that works: the exact briefing email, a 30-minute rehearsal agenda, tech standards, and how to handle execs who refuse to rehearse.
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The Webinar Run of Show Template I Use for Every B2B Event
The webinar run of show template from 1,000+ B2B events: minute-by-minute rundown, pre-show call, poll cues, Q&A triage lanes, and backup plans.
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