Playbooks & teardowns
B2B webinar strategy, production, and conversion — lessons from the trenches.
-
The Co-Hosted Webinar Playbook: Splitting Leads Fairly
Co-hosted webinar best practices from 1,000+ B2B events: the one-page lead-sharing agreement, who owns registration data, and a 50/50 promotion scorecard that keeps both partners honest.
-
How to Moderate a Webinar Panel Without Losing the Room
The moderation system from 1,000+ B2B webinars: a 30-minute prep call agenda, a theme-based question bank, 90-second answers, live Q&A triage, and a close that never trails off.
-
How to Brief a Guest Speaker So They Don’t Wing It
A field-tested webinar speaker preparation system: the briefing packet on booking day, the exact email template, a 30-minute rehearsal agenda, and what to do when an exec refuses to rehearse.
-
A Simple Webinar Lead Scoring Model (With Point Values)
Exact point values for webinar lead scoring — what attendance, Q&A, CTA clicks, and replay views are worth, and where the MQL threshold belongs.
-
The Webinar Run of Show Template I Use for Every B2B Event
The minute-by-minute webinar run of show template refined across 1,000+ B2B events — pre-show call agenda, cold-open script, poll cues, Q&A triage lanes, and backup-host handoffs.
-
Turn One Webinar into a Month of Pipeline: The Follow-Up Playbook
The live hour is the trailer. Pipeline — the thing your webinar exists to create — gets built in the two weeks after the room closes, and that’s exactly when most B2B teams go quiet. The recording sits in a folder, sales gets a registrant CSV with no context, and by the next planning meeting…
-
The Four-Email Reminder Sequence That Protects Your Show-Up Rate
A webinar registration is a promise made in a weak moment. Someone saw your topic on a Tuesday, thought “that’s my problem,” and gave you an email address. The live date is nine days away. Between now and then: forty other emails a day, three reprioritized projects, and a calendar that eats optional commitments for…
-
Pick a B2B Webinar Topic People Actually Register For
Most webinar topics get chosen in a conference room by the people who already know the product too well. Then the landing page goes live, forty-two people register, eleven show up, and everyone concludes webinars don’t work. The webinar worked fine. The topic never had a chance. After a thousand-plus enterprise webinars, the pattern is…
-
Welcome to Webinar University
A webinar school built on 1,000+ real sessions and a million registrants. What we teach, and what is coming.