Playbooks & teardowns
B2B webinar strategy, production, and conversion — lessons from the trenches.
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Webinar Conversion Benchmarks: Registrant to Pipeline
Full-funnel webinar conversion rate benchmarks from 1,000+ B2B webinars — registration to attendance, MQL, SQL, and pipeline, with a fix-it diagnostic at every stage.
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The 72-Hour Replay Window: An On-Demand Webinar Funnel
Half your registrants never show up live — a field-tested webinar replay strategy to win them back. Replay email in 24 hours, a 72-hour urgency window, then a gated on-demand page that keeps generating leads.
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Turn One Webinar Into 15 Assets: A Repurposing System
A fixed 48-hour assembly line that turns one webinar into 10–15 assets — short clips, a restructured blog post, email excerpts, and a podcast episode — built on a live timestamp-tagging workflow.
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The 24-Hour Webinar Tech Check (Dry Run Checklist)
The exact webinar dry run checklist we use before every live event — full-platform rehearsal, audio and internet checks, poll and screen-share tests, and the failure drill most teams skip.
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What’s a Good Webinar Attendance Rate? 2026 Benchmarks
The average webinar attendance rate in 2026 is roughly 41.6% of registrants for live B2B sessions. Here are the benchmarks by format, audience, and time slot — and the levers that actually move the number.
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Live vs Evergreen Webinars: Which Fits Your B2B Funnel?
Live is where you learn, evergreen is where you earn. A practitioner’s decision matrix for live vs automated webinars — show-up benchmarks, honest downsides, and a rollout that works.
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Zoom vs Teams vs Webinar Platforms: A B2B Buyer’s Guide
A vendor-neutral comparison of Zoom, Microsoft Teams, and dedicated webinar platforms for B2B — real total costs, CRM data, and how to choose by use case.
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Panel vs Solo Webinars: What the Data Says for B2B
Panels pull higher engagement and often cheaper MQLs; solo webinars win launches and demos. The data, the coordination tax, and a decision framework from 1,000+ B2B webinars.
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Webinar Registration Pages That Convert at 30%+
Webinar registration pages average ~23% conversion, but well-built B2B pages hit 30%+. The element-by-element playbook: outcome-led headlines, three-field forms, and killing every leak.
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When to Start Promoting a Webinar (A 4-Week Timeline)
How far in advance should you promote a webinar? Three to four weeks — but back-weight your effort, because nearly half of registrations arrive in the final seven days.