Playbooks & teardowns
B2B webinar strategy, production, and conversion — lessons from the trenches.
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The Webinar Run of Show Template I Use for Every B2B Event
The minute-by-minute webinar run of show template refined across 1,000+ B2B events — pre-show call agenda, cold-open script, poll cues, Q&A triage lanes, and backup-host handoffs.
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Turn One Webinar into a Month of Pipeline: The Follow-Up Playbook
The live hour is the trailer. Pipeline — the thing your webinar exists to create — gets built in the two weeks after the room closes, and that’s exactly when most B2B teams go quiet. The recording sits in a folder, sales gets a registrant CSV with no context, and by the next planning meeting…
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The Four-Email Reminder Sequence That Protects Your Show-Up Rate
A webinar registration is a promise made in a weak moment. Someone saw your topic on a Tuesday, thought “that’s my problem,” and gave you an email address. The live date is nine days away. Between now and then: forty other emails a day, three reprioritized projects, and a calendar that eats optional commitments for…
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Pick a B2B Webinar Topic People Actually Register For
Most webinar topics get chosen in a conference room by the people who already know the product too well. Then the landing page goes live, forty-two people register, eleven show up, and everyone concludes webinars don’t work. The webinar worked fine. The topic never had a chance. After a thousand-plus enterprise webinars, the pattern is…
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Welcome to Webinar University
A webinar school built on 1,000+ real sessions and a million registrants. What we teach, and what is coming.