ON24 Pricing in 2026: Packages and What Buyers Pay

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As of October 2026, ON24 does not publish prices: its pricing page says “Request pricing” and every package is quoted by sales. According to Vendr, the median ON24 buyer pays $39,350 a year, based on 96 purchases, with contracts ranging from $18,625 to $136,652 (as of October 7, 2026).

That makes ON24 one of the most expensive options in our Webinar Platform Index, where self-serve webinar plans start under $50 a month. Here is what the packages include, what the third-party numbers say, and what to ask before you sign.

Key facts

Ownership: ON24 is now part of Cvent. Its pricing page says “ON24 has joined the Cvent family” (checked October 11, 2026), so expect packaging to change as the two product lines merge.

What each ON24 package includes

ON24 sells what it calls the Intelligent Engagement Platform in 3 packages. Each one builds on the one below it, and virtual events are listed as an add-on on all 3.

Essentials

Essentials is the webinar core: live, simulive and on-demand webinars with a production studio, 20+ interactivity tools, breakout rooms and accessibility features. It also covers event management (branded registration pages with custom form fields, plus confirmation, reminder and follow-up emails), integrations, and performance reporting on polls answered, questions asked and CTAs clicked.

Standard

Standard adds the AI layer ON24 calls ACE. You get segment personalization for calls to action and content, Key Moments (a heat map of the most engaging parts of a webinar), automated nurture pages, AI-generated transcripts, e-books, blogs and short video clips, and account-level analytics.

Advanced

Advanced adds content hubs, which are on-demand libraries that recommend webinars and resources, and personalized landing pages for specific industries, buying stages or named accounts.

ON24’s FAQ says packages can be customized, including features, integrations and services, and that it integrates with more than 30 marketing automation, CRM and business tools, including Salesforce, Marketo and Eloqua. ON24 is now part of Cvent, per the footer of its own site.

What ON24 actually costs

Because ON24 won’t publish a number, the only figures available come from buyers. According to Vendr, which tracks software purchases its customers make, the median ON24 buyer pays $39,350 a year, the lowest recorded deal is $18,625 and the highest is $136,652, with buyers saving 17% on average against the first quote (as of October 7, 2026).

Two cautions. First, these are negotiated contract values, not list prices, and they mix package levels and add-ons. Second, Vendr’s written guide on the same page describes tiers called Professional, Enterprise and Elite, which don’t match the Essentials, Standard and Advanced packages on ON24’s own page, so we use only Vendr’s purchase data here. We found no public ON24 price on GSA Advantage or AWS Marketplace.

The limits ON24 doesn’t publish

ON24’s pricing page leaves out the details that usually drive a webinar bill. Get each one in writing:

• Attendee capacity: per event and in total for the year.
• Webinar volume: whether the contract caps the number of live events.
• Users and hosts: how many people can build and run events.
• Virtual events: whether you need the add-on for multi-session or conference-style programs.
• Integrations: which CRM and marketing automation connectors are in your package.
• Term and renewal: contract length, price increases at renewal and the notice period to cancel.

What ON24 costs at a realistic team size

Take a B2B marketing team running 2 webinars a month, 24 a year. At Vendr’s $39,350 median, that is about $1,640 per webinar before any production costs. At the $18,625 low end it is about $776 per webinar.

Compare that with a self-serve tool: Zoom Webinars costs $83.33 a month billed yearly, $1,000 a year per host, for webinars of up to 500 attendees, with HubSpot, Salesforce and Marketo integrations included. The gap pays for ON24’s engagement data, AI content, content hubs and account-level reporting. Whether that is worth it depends on how much of your pipeline those features actually move. Our guide to webinar cost per lead shows how to run that math.

Zoom’s webinar and event plans also require a paid Zoom Workplace Pro license: $14.16 a month billed annually, or $16.99 monthly, per user (checked October 9, 2026).

ON24 vs alternatives

Here is how ON24 compares with other enterprise and mid-market platforms in our Webinar Platform Index:

If you are weighing a dedicated platform against the meeting tools you already pay for, read Zoom vs Teams vs webinar platforms first.

Who ON24 fits

• Good fit: enterprise demand generation teams running high webinar volume who will use engagement scoring, content hubs and account-level data in their CRM.
• Poor fit: teams running a few webinars a quarter, or teams that only need registration, a live room and a recording.

Bottom line

• Running 1 or 2 webinars a month with under 500 attendees: start with a self-serve platform that includes native CRM sync, such as Zoom Webinars. You can move later.
• Running a large program where webinar data drives lead scoring and sales follow-up: get an ON24 quote, and get at least one competing quote (BigMarker, Goldcast or Webex) so you can negotiate.
• Before you sign: confirm attendee caps, event limits, integrations and renewal terms in writing, and model the cost against the pipeline you expect, using a framework like our webinar ROI guide.

Related: ON24 Alternatives in 2026: 8 Platforms With Real Prices.

Sources

• ON24: Intelligent Engagement Platform pricing
• Vendr: ON24 pricing (third-party purchase data)
• Zoom Webinars and Events pricing
• Zoom Webinars product page
• BigMarker pricing
• Goldcast plans
• Webex Webinars pricing
• Airmeet pricing

Prices checked against the vendors’ own pages on October 7, 2026.